These Colors Are the Centre of 2024's Biggest Fashion Trends
Color trends in fashion definitely move at a slower pace compared to other trends—after all, there are only so many colors to work with, right? This means they tend to stick around longer than specific styles or pieces. Fashion is totally cyclical, and colors have a way of coming back into the spotlight pretty quickly. So, if staying on-trend is your thing, you can rest easy knowing that the colors you love now are likely to make a comeback sooner rather than later.
Butter Color – Almost Yellow
This shade has evolved into a modern neutral—with such a subtle yellow undertone that it can appear as a deep cream in certain lights and beige in others. It’s this versatility that makes it a smart color choice, in my opinion. It’s no surprise to me that its popularity on the runway has soared.
Burgundy
Even before the Spring/Summer 2024 collections hit the shelves, burgundy has already made its mark on the fashion scene, sparking what’s now known as the ‘Cherry Girls’ trend. A richer, more refined alternative to red, burgundy is dominating “It” girls’ wardrobes, coloring everything from clothing and bags to shoes, accessories, and even nails in this coveted shade. But the trend doesn’t stop there—it’s also swept through the beauty world, with #CherryMakeup amassing an impressive 68.8 million views on TikTok.
Chocolate Brown
I’ve always been a fan of chocolate brown for its warm, chic vibe. A monochromatic outfit in this shade, which is still trending for fall, always looks polished and effortless. Chocolate brown is one of those rare colors that can be layered or worn head-to-toe without feeling overdone.
When it comes to accessories, you can go minimal or maximal based on your personal style. I personally love pairing gold with chocolate brown—think large gold hoops, bracelets, and rings. A silver watch adds a nice contrast and balances out the gold accents.
Grey
Wearing all-grey outfits is likely one of the easiest runway trends to pull off, as most of us already have enough grey pieces in our wardrobes. However, if you’re looking to add something new to embrace grey’s rise in fashion, there are plenty of stylish options available to refresh your look.
White
Much like grey, I know some might argue that white isn’t exactly a “trend.” It’s a classic! It’s timeless! And that’s exactly where its strength lies. Designers like Saint Laurent and Valentino brought a fresh perspective to white during their spring/summer 2024 collections by experimenting with a variety of fabrics—cotton, leather, chiffon, silk, wool—and that’s the key to wearing it this year: through creative layering and fabric play. Unsurprisingly, the runways were filled with stunning white dresses, which, given the season, makes perfect sense. This abundance suggests that both high-street and luxury markets will heavily feature this wardrobe essential.
Silver
Silver has made one of the most significant fashion comebacks in recent seasons. Once overshadowed by gold, the metallic tone had almost faded from the spotlight. After slowly reappearing in jewelry, silver has now exploded onto the fashion scene, taking over everything from trousers to dresses, bags, and shoes.
Pale Blue
The full spectrum of blue was on display during the spring/summer 2024 runways, but it was this particular shade of pale blue that caught every fashion editor’s eye. Paired with a mix of contrasting colors—from zesty neons to cherry red (more on that later)—sky blue could easily be the standout color of the year, according to Bottega Veneta, Alaïa, and JW Anderson.
Pistachio
Designers like Jacquemus and Fendi have embraced pistachio green in their collections, showcasing it in oversized blazers, flowy dresses, and tailored trousers. The beauty of this color lies in its ability to be both elegant and understated, making it the perfect choice for spring and summer outfits.
Pistachio pairs effortlessly with neutrals like beige and white for a minimalist look, but it also works beautifully with other pastels for a more playful vibe. Whether it’s in accessories, outerwear, or even nails, the pistachio trend is sure to be a key player in 2024’s fashion scene, offering a refreshing alternative to the usual muted tones.
