Wondering if brands collaborate with micro-influencers even if you don’t have tens of thousands of followers? Spoiler: Yes, they absolutely do! 💫
The influencer marketing world has shifted big time. These days, follower count isn’t everything. Instead, brands care more about meaningful engagement and the kind of connection you build with your audience. That’s where micro-influencers shine — 77% of marketers even say micro-influencers are their go-to choice!
15 Brands That Work With Micro-Influencers
1. Kiehl’s
Kiehl’s is a luxury skincare brand that started as a small apothecary in New York City in 1851. Known for combining science-backed formulas with natural ingredients, Kiehl’s offers a range of skincare, haircare, and body care products.
How to work with Kiehl’s:
Regularly post about Kiehl’s products you already love and tag them (@kiehls) to show your genuine interest. Use relevant hashtags like #Kiehls or #HealthySkinForAll.
Look out for influencer campaigns through platforms like Influenster or Octoly, where Kiehl’s sometimes offers product gifting opportunities in exchange for reviews.
Reach out to Kiehl’s via email or through Instagram, expressing interest in joining their PR list. Introduce yourself, share your media kit or metrics, and explain how your audience aligns with their brand values.
2. Daniel Wellington
Daniel Wellington is a Swedish watch and accessories brand founded in 2011. Known for its minimalist designs and interchangeable straps, the brand offers elegant yet versatile timepieces for both men and women. Over the years, Daniel Wellington expanded its product line to include jewelry like bracelets and rings.
Daniel Wellington reached out to me directly back in 2019. They offered to gift me a bracelet and a watch in exchange for two dedicated Instagram posts. I remember how happy I was since they had discovered me and wanted to collaborate.
How to work with Daniel Wellington: To collaborate with Daniel Wellington, start by signing up on their website to join their global ambassador program.
You can also apply here to become an ambassador, and if you get accepted.
3. New Balance
New Balance is an American sportswear brand founded in 1906, known for blending performance technology with lifestyle fashion.
One of my favourite shoe brands ever!
How to work with New Balance:
You can join their affiliate program or reach out to them through the pr email here.
4. Mejuri
Mejuri is a Canadian jewelry brand founded in 2015, known for offering affordable, everyday luxury. Specializing in minimalist and contemporary designs, their pieces range from rings and earrings to necklaces and bracelets, made with high-quality materials like 14k gold, sterling silver, and diamonds.
How to work with Mejuri:
You can request an Affiliate program and/or Ambassador application, or show them your interest in partnering up through the email here.
Mejuri is a Canadian jewelry brand founded in 2015, known for its modern, minimalist designs and focus on everyday luxury. The brand offers high-quality pieces made from materials like 14k gold, sterling silver, and gemstones at accessible prices by following a direct-to-consumer model.
5. Glossier
Glossier is a modern beauty brand launched in 2014. Known for its minimalist, dewy aesthetic, the brand offers skincare, makeup, and fragrance products designed to enhance, not mask, your features.
How to work with Glossier:
Glossier runs an influencer program where influencers receive product discounts and other non-cash perks in return for sharing videos featuring their favorite Glossier products. You can join their Affiliate Program as well.
6. Nike
Nike, founded in 1964 as Blue Ribbon Sports and rebranded in 1971, is a global leader in athletic footwear, apparel, and equipment. Known for innovation, performance, and iconic designs, Nike has created legendary products like Air Jordans, Air Max, and the Flyknit series. The brand promotes a “Just Do It” ethos, inspiring athletes and individuals to push boundaries.
How to work with Nike:
Post content featuring Nike products and tag @nike or use popular hashtags like #JustDoIt or #NikePartner to show your love for the brand. Apply to become part of Nike’s affiliate network through platforms like Rakuten or Awin. This program offers commissions on sales generated through your content.
7. Asos
ASOS, founded in 2000, is a British online fashion and beauty retailer known for its wide range of trendy, affordable clothing, accessories, and cosmetics.
How to work with Asos: The best way to get noticed by the brand is by posting content representing the brand with the hashtag #ASSEENONME . Send a professional pitch email to ASOS’s PR or marketing team. Include your media kit, audience insights, and explain how your style aligns with ASOS’s brand.
ASOS works with influencers through their Insiders program, where influencers share personal style tips and ASOS looks on social media. Keep an eye on their recruitment announcements or reach out directly through their website or social channels.
8. Supergoop
Supergoop! is a skincare brand founded in 2007 with a mission to make sunscreen a fun and essential part of daily routines. Known for its innovative, clean formulas, the brand offers a wide range of SPF products, from moisturizers and primers to setting sprays and body lotions.
How to work with Supergoop:
You can collaborate with influencer platforms like AspireIQ or Octoly, where you can apply to receive products for content creation in exchange for posts. Consistently post content featuring Supergoop! products, tagging @supergoop and using hashtags like #Supergoop or #EverySingleDay to show your genuine love for their products.
9. Coach
Coach is an American luxury fashion brand founded in 1941, known for its craftsmanship, timeless designs, and focus on modern, everyday luxury. Originally starting as a leather goods workshop, Coach has expanded its product range to include handbags, footwear, apparel, accessories, and fragrances.
How to work with Coach:
Look for opportunities to collaborate through influencer networks such as AspireIQ or Tribe, where luxury brands sometimes recruit creators for specific campaigns.
Sign up for influencehercollective, if approved they will send you monthly collabs to apply. Coach was one of them.
Keep an eye out for brand campaigns or social challenges Coach may launch (like limited-edition collections or #CoachCreate). Participating helps increase visibility and potential collaboration opportunities.
10. R+Co
R+Co (Rogue + Company) is a collective haircare brand founded by industry-leading hairstylists. Known for its modern, edgy approach, R+Co offers a range of high-performance, cruelty-free products that cater to diverse hair types and styling needs. Each product is designed with unique scents and creative packaging, reflecting the brand’s artistic flair.
How to work with R+Co:
R+Co may collaborate with influencers through platforms like AspireIQ or Octoly.
You can apply to their affiliate program.
11. Davines
Davines is an Italian haircare brand founded in 1983, known for its commitment to sustainability and high-performance products. Originally developed as a research lab for hair salons, Davines now offers a wide range of professional-quality haircare products for everyday consumers. Their formulas are crafted with natural ingredients and eco-friendly practices, balancing beauty with environmental responsibility. Popular lines include OI, known for smoothing and hydrating, and NOUNOU, designed to nourish damaged hair.
How to work with Davides:
I personally had an amazing experience collaborating with Davines. By simply tagging them in my story, the brand reached out to me via Instagram and offered to send me a box of products to try for free. Tag @davinesofficial and use relevant hashtags like #Davines or #SustainableBeauty to gain visibility.
Apply to an affiliate program or reach out directly to a pr team via DMs or email (can be found on their website)
12. T3
T3 Micro is a luxury hair tools brand known for its innovative and sleek styling products, blending high performance with elegant design. Founded in 2003, T3 offers a range of tools, including hair dryers, flat irons, curling wands, and brushes, all designed with advanced technologies like ion-enriched air and digital heat control to protect hair from damage. Popular for its Featherweight Hair Dryer and Whirl Trio Curling Wand.
How to work with T3:
Reach out via email or Instagram DM, introducing yourself and providing your media kit. That is how it worked for me. Look for T3 campaigns on platforms like AspireIQ or Octoly, or Upfluence.
13. Lulus
Lulus is a California-based fashion brand founded in 1996, known for offering stylish, high-quality clothing at accessible prices. Originally starting as a vintage store, Lulus evolved into an online retailer, catering to trend-savvy shoppers.
How to work with Lulus:
I emailed Lulus directly myself, and got a positive response. After our first collaboration, the brand reached out to me back itself and offered to try their fall collection as well. Share your outfits or styling tips using Lulus products and tag @lulus in your posts or stories. Use hashtags like #LoveLulus to engage with their community and increase visibility.
Check the Lulus Influencer & Ambassador Program on their website or influencer networks like AspireIQ.
14. Dyson
Dyson is a British technology company, founded in 1991 by James Dyson, known for revolutionizing everyday appliances with cutting-edge engineering. Famous for its innovative vacuum cleaners, Dyson has since expanded into a variety of product categories, including air purifiers, bladeless fans, hand dryers, and personal care devices like the Dyson Airwrap and Supersonic hair dryer.
How to work with Dyson:
I got their attention by posting a lot of content on my TikTok. Tag @dysonhair or @dyson and use hashtags like #DysonHair or #DysonInfluencer to catch their attention.
Dyson is represented by Buttermilk. You can reach out to them directly or join influencer platforms like Octoly and AspireIQ, where Dyson occasionally collaborates with influencers through gifting or paid partnerships.
15. Alterna
Alterna Haircare, founded in 1997, is a premium haircare brand known for its focus on luxury formulas that are free of harsh chemicals like sulfates, parabens, and phthalates. Alterna’s products are enriched with natural ingredients such as caviar, bamboo, and sea silk, aiming to deliver salon-quality results while nourishing the hair.
How to work with Alterna:
Alterna often collaborates with influencers through platforms like Octoly and AspireIQ, where you can apply to receive products in exchange for content creation. Post about Alterna products you already use or love, tag @alternahaircare, and use relevant hashtags like #MyAlterna or #CaviarAntiAging to get noticed by the brand.
